In order for us to move forward, we must heal from our past. 

 

HEAL is a calling to heal the West through education. We don’t know our history. We don’t know the details of our ugly, shameful past. A history filled with genocide, lies, manipulation, erasure, trauma, greed, and endless pain. It’s no wonder we can’t move forward.

 

When a history is filled with such heinous, inhumane activities, the resulting society must acknowledge it, grieve, and heal to reverse its course. Otherwise, you will get countless wars, senseless murders, sick people, unfulfilled souls, and disconnection.

 

The good news is that we’ve had enough. We now strive for connection - for love, for something more. In that desire, you can now find Healing.

 

Healing is not pretty; in fact it is very ugly. Riddled with pain and trauma. But the intentionality one brings to healing also carries a medicine, carries a support system that is innate in living beings, and carries change.

 

HEAL, the clothing brand, represents both the raw side of healing and the nurturing side of healing. You will find that in our designs, images, and stories. We aim to cover the entire healing journey no matter your current progress.

 

It takes courage to heal. It takes courage to change. Do you have it in you?

 

Our graphics often tell a story of our ugly past. They aim to be discussion pieces to share education, create discussion, and promote healing in the safe spaces you traverse. Whether you wear HEAL for personal healing or to stand out in a crowd, wear it proudly; you’re healing.